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DATABASE / CONTACT MANAGEMENT FOR PRO SPORTS & ENTERTAINMENT

Business Automation Solutions (BAS) has been working with professional sports & entertainment organizations since 1997 to implement database marketing and client relationship management solutions. Using award winning GoldMine contact management software as the foundation, BAS has developed effective applications for use by several areas of the organization.
BAS has developed a series of "best practices" for the use of contact management and these are applied and taught as part of each module we implement. Over time, these practices have been fine tuned and our customers have benefited from a system that has continually evolved to meet their expanding needs.

Kurt Schwartzkopf, V.P. Sales & Marketing for AEG, Los Angeles Kings & Staples Center recently commented on the results they have achieved within their first year of using our solution - ".....Since converting our database from ACT! to GoldMine and bringing the expertise of Business Automation Solutions to our team and arena, our sales cycle is faster, our database is larger and cleaner and our reps are more efficient.......As a result, we will boast a 14% increase in gross revenues....". Click Here For More On Kurt's comments

What We Really Need Is . . .

We Meet Your Needs With:

A centralized, efficient way to track prospect and customer information, securely accessible across our entire organization

A scalable system, flexible enough to address needs for multiple departments, teams & venues (Ticket Sales, Corporate Sponsorships, Community Relations, Premium Seating & Marketing)

A way to target the right people for our team or events and easily mass communicate with them

Personalized print, fax and e-mail can be sent to database subsets based upon your criteria; prior purchase history, lead source, etc. allow you to identify candidates for cross sell opportunities

To streamline the sales process for reps of all experience levels and increase their productivity

“One button” macros for time consuming tasks to be completed effortlessly -- Data entry screens & custom training classes shorten the learning cycle

A way to track and measure results to better manage resources and marketing expenditures

Predefined customizable reports enable access to all and often replace the use of spreadsheets for analysis & tabulation

To import data from purchased lists and other data sources while insuring the integrity of our database

Dupe check and de-dupe capabilities to maintain data integrity of data entered or imported from virtually any source

To distribute leads to our sales personnel and insure a thorough follow-up process

Leads generated from your web site or imported from purchased lists can be randomly & automatically assigned to sales reps based upon your criteria

A way to integrate our database with other information sources like our ticketing system

Data sharing can be automated based upon files created from other systems (ticketing, accounting, etc.) eliminating the need to re-enter information

For more information, click on your area of interest to see more information about how other teams are benefiting from solutions we have developed.

What We Really Need Is . . .	We Meet Your Needs With:
A centralized, efficient way to track prospect and customer information, securely accessible across our entire organization	A scalable system, flexible enough to address needs for multiple departments, teams & venues (Ticket Sales, Corporate Sponsorships, Community Relations, Premium Seating & Marketing)
A way to target the right people for our team or events and easily mass communicate with them	Personalized print, fax and e-mail can be sent to database subsets based upon your criteria; prior purchase history, lead source, etc. allow you to identify candidates for cross sell opportunities
To streamline the sales process for reps of all experience levels and increase their productivity	“One button” macros for time consuming tasks to be completed effortlessly -- Data entry screens & custom training classes shorten the learning cycle
A way to track and measure results to better manage resources and marketing expenditures	Predefined customizable reports enable access to all and often replace the use of spreadsheets for analysis & tabulation
To import data from purchased lists and other data sources while insuring the integrity of our database	Dupe check and de-dupe capabilities to maintain data integrity of data entered or imported from virtually any source
To distribute leads to our sales personnel and insure a thorough follow-up process	Leads generated from your web site or imported from purchased lists can be randomly & automatically assigned to sales reps based upon your criteria
A way to integrate our database with other information sources like our ticketing system	Data sharing can be automated based upon files created from other systems (ticketing, accounting, etc.) eliminating the need to re-enter information