Highlights: This module facilitates direct mailing and response tracking. Purchased lists are imported to create a database. This data pool can be accessed by ticket sales reps to add new prospects as inquiries are made. Marketing can measure results of purchased lists and direct mail campaigns to identify the best sources for future advertising investment.

• Data can be imported from all mail list sources (i.e. D&B) with all information needed to initially profile each lead

• Data can be exported in formats compatible to all direct mailing houses

• Robust analysis and custom reporting capabilities

• Automation allows sales reps to easily pull from a large pool of leads to add accounts to their territory as they respond to inquiries

• Web site integration capabilities allow inquiries to be automatically captured and delegated for follow-up

Key Benefits: Customized databases and inquiry tracking provide the ability to measure marketing campaigns. Data can be readily shared internally or with outside sources as needed through import and export capabilities. A fresh source of leads can be maintained providing continuous sales opportunities to other departments being supported (i.e. ticket sales, suites, etc.). Custom reporting can be prepared to pull information needed to manage and fine tune sales and marketing efforts.